The world's first pop-up Period Shop

The U by Kotex Period Shop pop-up shop took place in New York City. Inspired by a student's Tumblr post, which caught our attention attention. In the Tumblr post, a student named Sarah questioned why there were dedicated retail concepts for everything else, except something that roughly half of the world's population does or has experienced. Just 4 months in the making, we created 20 custom products, a newsprint 'zine, over 30 pieces of content, and special events including guest DJ’s, a comedy night, and custom nail art. Custom products included t-shirts, mugs, pajamas, pillows, pins, cell-phone cases, tea, chocolate, and ice cream. In the 3 day run, the store attracted more than 10,000 visitors. We raised almost $10,000 for Susan’s Place and generated tons of press and social traffic. The shop was covered by industry sites like Creativity, AdWeek, PSFK, Fast Company, and AdAge and press like Glamour, Cosmopolitan, Refinery 29, InStyle, and Teen Vogue. Photos: Carlotta Kohl

PRESS
We asked visitors to complete the phrase,"My Period Is...," as part of interactive chalkboard wall art.
The "Truth Booth" gave visitors the chance to record and share video messages about their period experiences.
We created and push out tons of videos for social to share the experience for anyone who couldn't make it IRL to the shop.
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