Every month thousands of undies are lost because of period products that… Just. Don’t. Work.
So, U by Kotex went on a mission to SAVE THE UNDIES. Millennial women everywhere were inspired to join in and give undies a fighting chance. This two-year campaign rallied women to participate with old school 8-bit video games, interactive product demos, Buzzfeed-style quizzes, UGC social contests and free product!