We concepted and created custom 8-bit video games as part of a 2 year U by Kotex campaign to "SAVE THE UNDIES".
Amplifying the universal feeling of "I'm so over period products the just don't work."
Finding the right story for our audience we leveraged digital participation, interactive and sharable, via social media, contests, interactive product demos and this sweet retro 8-bit game. I was ACD on this super talented team. Props to our amazing clients - what a collaborative team we were! Game on!
Gustav was the massively talented senior designer on this project. Click the image and check out a game run through on his Vimeo account.🙌