Amplifying the universal feeling of "I'm so over period products
the just don't work." 

We concepted and created custom 8-bit video games as part of a 2 year 
U by Kotex campaign to "SAVE THE UNDIES. 

Finding the right story for our audience we leveraged digital participation, interactive and sharable, via social media, contests, interactive product demos and this sweet retro 8-bit game. Game on!
Gustav was the massively talented designer on this project. Click the image and check out a game run through on his Vimeo account.🙌
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